New Books by HDSL Researchers

Professors Mahzarin Banaji and Francesca Gino have recently published new books for a general readership, based on their ongoing research.

Banaji's just-released Blindspot: Hidden Biases of Good People introduces us to some difficult truths about ourselves—the frailty of our own judgments about others, and the tenacious effectiveness of the unconscious biases that cause us to make quick, and often erroneous, conclusions about them. Based on Banaji's exhaustive research utilizing the implicit association test, the book shows us a side of ourselves, and everyone else, that is both humbling and critical to building awareness and helping us to move beyond the prejudices that lurk just beneath our conscious awareness. (A recent interview with Professor Banaji may be found at this link; for those in or near Cambridge, Professor Banaji will be giving a book talk at the Harvard Book Store on February 27.)

Gino's book Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan explores the cognitive hiccups that keep us from moving in the direction of our identified goals. Why is it that the choices we make so often move us in a direction away from the place we want to be? What are the roles of both conscious and unconscious influences in bringing that about—and how might we be able to shape our decision-making more effectively?