In recent interview on Boston Public Radio, Professors Max Bazerman, Iris Bohnet, and Francesca Gino—all HDSL researchers—reflect on the study of ethical decision-making and what lessons it may offer for ways to build organizations that nudge us toward better ethical choices.
Well, as it turns out, Morris had a hidden agenda. He wasn’t interested in asteroids at all, but in the way that fonts can effect people’s thinking. As he explains in a two-part follow-up post:
We all know that we are influenced in many, many ways — many of which we remain blissfully unaware of. Could fonts be one of them? Could the mere selection of a font influence us to believe one thing rather than another? Could fonts work some unseen magic? Or malefaction?