Errol Morris has a confession

Just about a month ago, documentarian Errol Morris asked in a survey on the NYT Opinionator blog if we were optimists or pessimists regarding a collision with a killer asteroid.

Well, as it turns out, Morris had a hidden agenda. He wasn’t interested in asteroids at all, but in the way that fonts can effect people’s thinking. As he explains in a two-part follow-up post:

We all know that we are influenced in many, many ways — many of which we remain blissfully unaware of. Could fonts be one of them? Could the mere selection of a font influence us to believe one thing rather than another? Could fonts work some unseen magic? Or malefaction?

Hear, All Ye People; Hearken, O Earth (Part One)